Very mild and smooth. No bitterness at all, which I actually like so this wasn't quite what I was looking for. I'm not a matcha connoisseur so perhaps I don't have the most refined palate. For the cost vs. the amount you get, it wasn't worth it for me to buy this again. For my 2nd purchase I went with the regular organic matcha, not the single cultivar, which seems like a better fit for making matcha lattes.
Great Matcha! I had never tried Matcha before, , I have been drinking it for 3 weeks now and it has improved my complexion, concentration, and mood. Ocha made dure my order was satisfactory they are very polite and attentive to your concerns. thank tou Ocha!!!!!
The flavor is incredibly smooth, and the color is so fresh and vibrant, this matcha is very special, as are the other teas these guys offer. Grateful to have finally found something this good that ships within the US!
I've tried all Ocha's organic matcha and love them all!!!