My all time favorite hojicha. It’s creamy and chocolatey and slightly nutty.

This was my first time trying hojicha and I love how roasty the flavor profile is. This powder works great in an iced latte (I like to add a splash of maple or some black sesame). Delicious and froths up really well with a bamboo whisk.

My very first time trying Hojicha and this got me addicted!

We have been looking for a hojicha to rotate with our matchas. This is rlchocolatey and nutty and just great flavor. I drink it hot with oat milk and sometimes a bit of manauka honey! I love my mornings even more! Thank you for the quality and the reasonable price!

This hojicha tea has a particular mild and sweet, with a chocolaty taste. Was only trying to cut out coffee - but this cup of tea is so much more than a substitute… Really enjoyable - thank you 🙏

Love this tea anytime of day. I add hot steamed oat milk. Sometimes over ice. I take my time in making it. It blends so beautifully.

This was my first time trying hojicha and it was a great powder to start with. It had a good smooth and roasted flavor that I was looking for and pairs really well with flavored syrups let alone by itself.

great tea

Delicious and organic great as a soy latte

My first taste. Loved this with warm oat milk- a perfect late afternoon drink.

Really good strong flavour hojicha. Very chocolatey flavour, works great by itself or with some agave and milk :)

Absolutely love this hojicha powder! Delicious warm or iced. Roasty, cocoa notes and very smooth. New favorite!

Not grainy at all, makes a really nutty, almost chocolatey flavor, and very affordable

I hope the quality, taste, amount and price never changes. Amazing stuff!

Great flavor and a wonderful enhancement to my regular organic Matcha

Great quality, deeply roasted, caramel-like tase. I like the very thin grain texture. It is more roasted, less astringent-strong hojicha flavor than others I´ve tried. So it will depend on your preferences.

My girls and I finished the Hojicha matcha 100g within 1 week. It was so delicious. Will order more. Thank you.

The powder of roasted green tea is something I've only recently heard of. I bought this to try it and I was surprised by the smoky flavor. It almost tastes like coffee. I made cookies with this hojicha powder too and they were good. It also makes nice lattes.

Tastes a bit more earthy than chocolatey (which another vendor's resembled) - which I assume is a more accurate taste of hochija when I get it unsweetened at coffeeshops. I saw the note prior about brewing temps leading to bitterness so trying to be more mindful of that. All in all, a great value for the size.

Recommended powder, takes just like freshly brewed hojicha leaves and much simpler without leftover leaves (that can be re-used 1-2 times). Flavor earthy and deliciously grasses. Slight caffeine amounts.

I feel like hojicha powder is so hard to find, but this one is perfect for all of your baking and latte needs! If you have any doubts about purchasing, take this review as your green light to buy it!

I love drinking this as an iced hojicha latte. Super smooth, roasty, and creamy. My go to relaxing drink, I always keep some on hand.

Got the Uji Matcha for my girlfriend and she LOVES it. Honestly not sure what "good quality" matcha really taste like, but you can definitely taste the difference compared to others. I also got the Hojicha and I love it! It's kind of hard to find good powder hojicha and not many tea/boba shops have it so I'm glad I got some. Although the uji matcha is kind of expensive for the amount, I'm sure the regular matcha is just as good.
We usually make it with some oat milk and make out own sweet foam on top. *chefs kiss*
Would definitely recommend and reorder soon!

This tea is so smooth. Perfect option to make hojicha latte. I have brewed it exactly how instruction is. And it comes out perfect

I tried this with just hot water and it is too pungent for me. With some honey, cinnamon and almond milk it is okay.

Having a cup of this magnificent organic Hojicha tea before heading off to work is one that I look forward to every single morning simply for its calming, sensorial experience. It has subtle little lovely hints of cocoa, coffee, and toasted matcha which I love. This tea is velvety smooth to taste as well. The ritual of making this tea using the Nara Takayama chasen (AKA "The Rolls Royce of Chasens") is just delightful. I purchased this chasen and my first packet of this Hojicha powder from Amazon and fell in love with my first sip! I then went on to purchase five packets directly from Ocha & Co. Shipping was prompt, the packaging is understated yet pretty, and the items were packed super professionally. I am already looking forward to ordering more Hojicha powder from Ocha & Co, for my hubby, a big time ceremonial matcha tea lover, seems to want a cup of this tea every day as well. Sometimes, he makes a mix of equal amounts of both ceremonial matcha and this Hojicha powder in his iced latte, and he claims that "It's out of this world delicioso!"

After trying this hojicha powder, I became a hojicha latte regular! I have one everyday. It's so earthy and has a nice tone.