Tastes a bit more earthy than chocolatey (which another vendor's resembled) - which I assume is a more accurate taste of hochija when I get it unsweetened at coffeeshops. I saw the note prior about brewing temps leading to bitterness so trying to be more mindful of that. All in all, a great value for the size.
Recommended powder, takes just like freshly brewed hojicha leaves and much simpler without leftover leaves (that can be re-used 1-2 times). Flavor earthy and deliciously grasses. Slight caffeine amounts.
I feel like hojicha powder is so hard to find, but this one is perfect for all of your baking and latte needs! If you have any doubts about purchasing, take this review as your green light to buy it!
I love drinking this as an iced hojicha latte. Super smooth, roasty, and creamy. My go to relaxing drink, I always keep some on hand.
Got the Uji Matcha for my girlfriend and she LOVES it. Honestly not sure what "good quality" matcha really taste like, but you can definitely taste the difference compared to others. I also got the Hojicha and I love it! It's kind of hard to find good powder hojicha and not many tea/boba shops have it so I'm glad I got some. Although the uji matcha is kind of expensive for the amount, I'm sure the regular matcha is just as good.
We usually make it with some oat milk and make out own sweet foam on top. *chefs kiss*
Would definitely recommend and reorder soon!